Persepsi Konsumen Terhadap Faktor-Faktor Yang Mempengaruhi Perilaku Berbelanja Di Ayani Mega Mall Pontianak

Fitri Kurniati Fitri Kurniati

Abstract


This study aims to determine consumer perceptions of the factors that influence the decision of consumers shopping at Mega Mall Ayani Pontianak. This research uses descriptive method through a qualitative approach. The population in this study is that consumers who visit and shop at Mega Mall Ayani Pontianak. Samples taken as many as 100 respondents using accidental sampling technique. Data were analyzed using analysis of the average score (mean) then the results are interpreted and drawn kesimpulan.Hasil research shows that consumers' perceptions of the factors that influence the decision of consumers shopping at Mega Mall Ayani Pontianak included either. This is due to the availability of a wide range of consumer needs while providing a variety of entertainment options. Social factors include the reference group, the family and the role and status affect consumer decisions Ayani Mega Mall shopping in Pontianak, where the family plays a major role against the decision of consumers shopping at the mall followed by the reference group and the role and social status.


References


Dharmmesta, Basu Swastha dan T. Hani Handoko. (2012). Manajemen Pemasaran: Analisis Perilaku Konsumen. Yogyakarta: BPFE-Yogyakarta.

Engel, James F., Roger D. Blackwell, dan Paul W. Miniard. (2009). Perilaku Konsumen. Jilid 1. Tangerang: Binarupa Aksara Publisher.

Istijanto. (2005). Aplikasi Praktis Riset Pemasaran. Jakarta: PT. Gramedia Pustaka Utama.

Kotler, Philip. (2005). Manajemen Pemasaran. Jilid I. Edisi Kesebelas. Jakarta: PT. Indeks.

Kotler, Philip dan Gary Armstrong. (2008). Prinsip-prinsip Pemasaran. Jilid 1. Edisi Keduabelas. Jakarta: Erlangga.

Kotler, Philip dan Kevin Lane Keller. (2008). Manajemen Pemasaran. Jilid 1 dan 2. Edisi ke-12. Jakarta: PT. Indeks.

Ma’ruf, Hendri. (2006) . Pemasaran Ritel. Jakarta: PT. Gramedia Pustaka Utama.

Oentoro, Deliyanti. (2012). Manajemen Pemasaran Modern. Yogyakarta: Laks Bang PRESSindo.

Riduwan. (2010). Dasar-dasar Statistika. Bandung: CV. Alfabeta.

Simamora, Bilson. (2004). Panduan Riset Perilaku Konsumen. Jakarta: PT. Gramedia Pustaka Utama.

Sugiyono. (2002). Metode Penelitian Bisnis. Bandung: CV. Alfabeta.

Utami, Christina Widya. (2010). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia. Jakarta: Salemba Empat.




DOI: http://dx.doi.org/10.29406/jmm.v11i1.63

Refbacks

  • There are currently no refbacks.






Creative Commons License

The Copyright is reserved to the Jurnal Manajemen Motivasi that is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

website statistics