Faktor-Faktor Yang Mempengaruhi Investor Berinvestasi Di Perusahaaan Bumiputera Capital Indonesia (BCI) Cabang Pontianak

Dedy Hariyanto Dedy Hariyanto

Abstract


The purpose of research is to determine the factors that influence the attractiveness of investors to invest
in the Company Bumiputera Capital Indonesia (BCI) Pontianak branch. This study used a descriptive
method. The population of this study is investors who invest in the Indonesian capital Bumiputera
Company (BCI), meanwhile, the sample of 100 people who have been through incidental sampling
technique. The analysis of this research is factor analysis. The results showed that the factors considered
investing in the Company Bumiputera Capital Indonesia is the reliability factor (realiability) which consists
of four variables consists of precision service, company image, company performance and speed of
service. These factors can explain the variation of the total diversity (cumulative percentage of variance)
of 72.221%. That is one of the factors capable of affecting the attractiveness of investors to invest in the
Company Bumiputera Capital Indonesia at 72.221%. The variables that influence on the attraction of
investors to invest is a factor Offer 0.851 shares of the company and the smallest is 0.571 Transactions
through online system.

References


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DOI: http://dx.doi.org/10.29406/jmm.v10i3.36

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