Perilaku Konsumen Masyarakat Pedesaan Kecamatan Merawang Provinsi Kepulauan Bangka Belitung di Era Revolusi Industri 4.0

Fuji Tria, Hilda Melia Fuji Tria
Hilda Melia

Abstract


Rural areas are often linked to the lagging development of ways of life compared to modern life in urban areas. Consumers are an important element in consumer behavior, so an effort to market a product, a sales manager must analyze, study, and understand the behavior of prospective consumer consumers, it will take the consumer's point of view obtained to can reevaluate and respond to needs quickly. Therefore, consumer needs that underlie consumer behavior must be fully understood plus rural consumers who are often considered to be underdeveloped consumers  how to transact in the industrial revolution 4.0 era. The purpose of this study is to know and analyze the influence of consumer behavior factors consisting of personal , social, and technology simultaneously towards decisions on digital-based products in 4.0 era in the village of Pagarawan and Balunijuk. The analysis technique uses multiple regression analysis. The simulataneous test results show that personal, social, and technological factors have a significant effect on the decision of digital-based products in 4.0 era in the village of  Pagarawan and Balunijuk. While the results of partial testing show that all variables chosen as research models each have a positive and significant influence on the decisions of digital-based products in 4.0 era in Pagarawan and Balunijuk villages, Merawang sub-district.


Full Text:

PDF

References


Agus, P. 2018. Manfaat dan Tantangan Platform Digital Di Era Revolusi Industry 4.0. Diunduh pada Tanggal 13 Maret 2019, https://digitalentrepreneur.id/revolusi-industri-4-0/ .

Chairunnisa, N. 2013. OBSERVASI. Diunduh pada tanggal 21 April 2019, http://nadiachairunnisa.blogspot.com/2013/09/observasi-apasi-observasi-itu-apa.html.

EkaSetya, V. 2018. Strategi Indonesia Menghadapi Industri 4.0. Jakarta Pusat: Pusat Penelitian Badan Keahlian DPR RI.

Halim, S. 2018. Revolusi Industri 4.0 di Indonesia. Diunduh pada Tanggal 13 Maret 2019, https://medium.com/@stevanihalim/revolusi-industri-4-0-di-indonesia-c32ea95033da.

Hidayat, A. 2012. Penjelasan Uji Reliabilitas Instrumen Lengkap. Diunduh pada tanggal 21 April 2019, https://www.statistikian.com/2012/10/uji-reliabilitas-instrumen.html.

Inti Pesan. 2018. Membangun Mindset Digital Menuju Industri 4.0. Diunduh pada Tanggal 14 Maret 2019, http://www.intipesan.com/membangun-mindset-digital-menuju-industri-4-0/.

Johnson, B and Christensen, L. 2012. Educational Research: Quantitative, Qualitative, and Mixed Approaches. London: SAGE Publications, Inc.

Kementrian Perindustrian Republik Indonesia. 2019. Ekonomi Digital Tumbuh USD 200 Miliar, Butuh 17 Juta SDM Melek Teknologi. Diunduh pada tanggal 21 April 2019, http://www.kemenperin.go.id/artikel/19791/Ekonomi-Digital-Tumbuh-USD-200-Miliar,-Butuh-17-Juta-SDM-Melek-Teknologi.

Nana S. S. 2009. Metode Penelitian Pendidikan. Bandung: PT. Remaja Rosdakarya.

Prastowo, A. 2011. Pengertian Teknik Wawancara Observasi. Diunduh pada tanggal 21 April 2019, http://dunia-penelitian.blogspot.com/2011/10/pengertian-teknik-wawancara-observasi.html.

Seputar Pengetahuan. 2017. Pengertian Validitas Dan Reliabilitas Menurut Para Ahli, Jenis, Prinsip, Cara Menghitung Terlengkap. Diunduh pada tanggal 21 April 2019, https://www.seputarpengetahuan.co.id/2017/08/pengertian-validitas-dan-reliabilitas-menurut-para-ahli-jenis-prinsip-cara-menghitung.html.

Sugiyono. 2010. Metode Penelitian Pendidikan. Bandung: Alfabeta.

Suharsimi A. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: PT RinekaCipta.




DOI: http://dx.doi.org/10.29406/jmm.v15i1.1418

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Creative Commons License

The Copyright is reserved to the Jurnal Manajemen Motivasi that is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License .

website statistics website statistics